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Window in Europe with "BE STUPID" painted on the glass

In contrast, a window in a newly refurbished building offered this sentiment: "be stupid" , probably a reference to Diesel's campaign to encourage customers to take risks, stepping out of their comfort zone.

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Filename: Be_stupid_sign_ITA201101--0043.jpg
Copyright: © JLD Tifft 2011
Image Size: 3600x2400 / 4.3MB; Firenze Florence Italia Italy Europe window sign be stupid Diesel advertising advertisement
Contained in galleries: Signs & Symbols

In contrast, a window in a newly refurbished building offered this sentiment: "be stupid" , probably a reference to Diesel's campaign to encourage customers to take risks, stepping out of their comfort zone.