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Diesel's campaign to encourage risk taking: "be stupid"

In contrast, a window in a newly refurbished building offered this sentiment: "be stupid" The tag line is part of Diesel's advertising campaign to encourage taking risks in business.

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Filename: be-stupid-campaign-ITA201101--0043.jpg
Copyright: © JLD Tifft 2011
Image Size: 3600x2400 / 4.3MB; Firenze Florence Italia Italy Europe window sign be stupid Diesel business risk take office
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In contrast, a window in a newly refurbished building offered this sentiment: "be stupid" The tag line is part of Diesel's advertising campaign to encourage taking risks in business.